Performance results
+44%
Ad sales
+43%
Clicks
+29%
Impressions
−24%
Cost per click
Also improved
iROAS
Significant improvement
ROAS
Noticeable improvement
Incrementality
Noticeable improvement
Organic sales
Noticeable volume increase
New-to-brand
Optimized for highest NTB %
Ad spend
Held flat or reduced
The challenge
An ad campaign that kept going dark
70s
Time in budget
Before CommerceIQ, campaigns underperformed and went dark frequently, with time in budget hovering in the 70s.
On top of tariffs, labor costs and inflation, Pilgrim’s Pride was fighting for share in a tough food and beverage market. They turned to CommerceIQ, building on a long-standing relationship and the success of previous campaigns.
- ROAS based Optimizations: Flagging sales with poor profitability & efficiency
- Disconnected media & shelf information: Not converting enough new shoppers
- Manual Optimizations: Static bids and budgets leading to inefficiency
The solution
Hands off the wheel with AI Goal Optimizer
Winning over new customers with Retail Media Management
CommerceIQ’s proprietary AI Goal Optimizer reads a variety of digital shelf and performance signals, then automatically and dynamically shifts budgets and changes bids across campaigns and keywords. No more slow, manual changes. By allocating spend optimally, it drives the highest new-to-brand share and incrementality.
Before
With AI Goal Optimizer
ROAS-based optimizations
Flagging sales with poor profitability and efficiency
Incrementality-based optimizations
Built around campaign efficiency
Disconnected media & shelf data
Not converting enough new shoppers
Real-time budget reallocation
Performance monitored and spend shifted as signals change
Manual optimizations
Static bids and budgets leading to inefficiency
Hourly bid adjustments
Maximizing campaign potential and keyword success
Implementation was tested against a control period as a baseline.
The results
+44% ad sales without a bigger budget
AI Goal Optimizer delivered noticeable improvements in ROAS and incrementality and reduced CPC, while ad sales increased on flat spend. Organic sales volume rose too, as the optimizer focused on the essential terms the brand needed to win against category competitors.
Ready to take your ecommerce strategy to the next level?
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